DPIS2020 · Agenda

Day-1
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09:00 AMOpening of the Moderator Patrick Ma, External Innovation Lead, Sanofi
09:10 AMPolicy Trend of Evidence-Based Decision-Making & Pricing in New Medicine Regulation of China PrimaryHealth Insurance .Dr. Libo Tao, Health Economist, Health Science Center, Peking Univ.
09:55 AMTrial Run and Reconstruction of Healthcare DigitalMarketing Ronna Tian, Head of Digital Marketing, Boston Scientific China
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10:40 AMCoffee Break
11:00 AMHow Does Digital Marketing Approach Final Result?Jeff Shi ,China Multi-Channel Marketing Lead,BMS
11:45 AMFrom Molecule To Market——Digital Enabled Innovation Kings Wang,Senior Director of Strategic Planning & BD, IQVIA Greater China
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12:15 PMLunch Break
13:40 PMPanel Discussion
Topic 1: How VBP Changes the Way of Marketing
Topic 2: How to Deal with QC Regulatory Regarding Different Companies?
Summer Xia, Business Franchise Head, Novartis
Luis Yan, GM, SocialMED
Daniel Wang, HCP/Patient Engagement, Central Solution Lead, Pfizer
Xian Li, Head of Digital Innovation, Novartis
Sunnie Sun, Multi-Channel Management and Business Development Senior Director, BeiGene
14:50 PMA Powerful Multi-Solution of the Pharmaceutical Marketing in Digital Era Linkdoc
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15:20 PMCoffee Break
16:40 PMPromotion of DRG Pilot and Countermeasures of Pharmaceutical EnterprisesDr.2,CEO,Medicool
16:35 PMDeepening MCM under Current Situations of Doctor-Patient Engagement IntergrationDaniel Wang, HCP/Patient Engagement, Central Solution Lead, Pfizer
17:20 PMEnd of the Day

Day-1 (Wednesday, June 17, 2020)

Day-2
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09:00 AMOpening of the Moderator Cathy Gu, Fouder, Kaola Marketing
09:15 AMNew Marketing Under New CircumstancesFrank Song, Marketing Director, Sanofi
10:00 AMComprehensive Digital Transformation for a Healthy China 2030Yiming Hao, GM, Innovative Healthcare Solutions Department, HLT
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10:30 AMCoffee Break
10:50 AMHow to Drive Customer Interaction through Data AnalysisRyan Tan, Commercial Excellence Director, MSD
11:35 AMData Driven Sales Growth Jianping Bian, Partner, Naxions
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12:05 PMLunch Break
13:20 PMPanel Discussion
Topic 1: How a Brand Guard Your Sales in Pharmaceutical Market?
Topic 2: Should Marketers in the Healthcare Industry Have Programming and Data Mining Capabilities?
Bob Liu, Head of Innovation and Market Excellence, Takeda
David Wang, Head of CI&A, Bayer
Wilder Wang, Associate Marketing Director, Roche
Marie Chavanon, Head of Customer Innovation, Sanofi
Elena Yang,Head of Digital Marketing, Boehringer Ingelheim
Eva Zhang, CEO, HUIMEI HEALTH
Anna Yin,Head of CV&PC Medical Affairs,Sanofi
14:30 PMBig Data Doctor Portrait Enabling Business Practice Eva Zhang, CEO, HUIMEI HEALTH
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15:00 PMCoffee Break
15:20 PMOnline Health & E-commerce in Grand Market AccessArthur Sheng, Head of Commercial Strategy & Commercial Development,GSK
16:05 PMPatient-Centered Digital InnovationDouglas Xu,Director, Head of patient solution,Sanofi
16:50 PMCocktail Party

Day-2 (Thursday, June 18, 2020)

Day-3
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09:00 AMOpening of the Moderator Ryan Li, Head of Commerical Innovation & Alliance, Marketing Access, MSD
09:10 AMData Middle Platform and Commercial ExcellenceTony Liu, IT Lead, China & Asia, BMS
09:55 AMFrom 0 to 1: How to Quickly Bulid Digital Innovation Team which Meets Business Needs Cecilia Zhao,Head of Digital Innovation, Novartis
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10:40 AMCoffee Break
11:00 AMKey Chronic Disease Management Under the Guidance of Internet Medical TreatmentDiana Li, SVP, Medlinker
11:30 AMEmpower Healthcare Marketing and Innovation Using AI Jian Li, Head of Medical and Life Sciences Division, China,Intel
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12:15 PMLunch Break
13:20 PMPanel Discussion
Topic 1: Cross-marketing
Topic 2: Is Pharma Finding the Right Digital Fit?
Winny Ge,CEO&Founder,LEAN INNO TECH
Cathy Gu, Founder, Kaola Marketing
Hanson Wang, CMO&CDO,APAC, Saint-Gobain
14:30 PMComprehensive Solution for Chronic Disease Management to Improve Patient Compliance Yuande Deng,VP, Ping An Good Doctor
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15:25 PMCoffee Break
15:45 PMDigital Revolution: Systems Engineering Starts with Own FansJeff Huang, Multi-Channel Capability Lead, Associate Director,BeiGene
16:30 PMEnd-to-end Retail Data Integration and Digital Marketing ApplicationsIvan Gan, Head of Rx Drugs I Branch, Pharma Dept, JD Health
17:15 PMThe New Normal of Digital TransformationWill Lang, Marketing Innovation Team Lead, Servier
18:00 PMEnd of the Day

Day-3 (Friday, June 19, 2020)

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