DPIS2020 · Summit Introduction

The Internet is intertwined with technologies such as Big Data and AI, which has opened the digital marketing era. Research shows that digitization has penetrated into the daily behavior of both doctors and patients in China. In China, with the rapid development of technology, such as 5G, AI, Cloud Computing, Big Data and the Internet of Things, and changes in medical policies, such as 4 + 7 , pharmacy companies are keen to pay through virtual representation and innovation , Remote access, innovative drug development and marketing models, and so on, drugs can be registered and applied quickly, thereby benefiting patients.

The theme of this summit is "Digital Medical and Innovation." What is the status of pharmaceutical companies in this wave of digital innovation? How will the pharmaceutical industry embrace digital marketing? What problems and difficulties have been encountered in the development process? Are there successful implementation cases? What are the future development trends?

50+ Speakers

400+ Delegates

200+ Companies

10+ Partners

DPIS2020 · speakers

China MCM Lead
BMS


Jeff Shi



Head of Commercial Strategy &
Commercial Development

GSK


Arthur Sheng

HCP/Patient Engagement, 
Central Solution Lead
Pfizer


Daniel Wang



Director, Head of Patient Solution
Sanofi


Douglas Xu

Head of Medical and Life Sciences
Division,China
Intel


Jian Li

Commercial Excellence Director
MSD


Ryan Tan

VP
Emerging Market CIO 

GSK


Kevin Li

Head of Digital Marketing
Boston Scientific China


Ronna Tian

Sponsor Benefits

Reputation and Brand Building in the Pharmaceutical Industry
Marketing dissemination
Precise client 
Diverse sponsorship (speech / booth /Conference supplies/ Coffee break)

Contact Us：17640425766

Carina Jin

DPIS2020 · Agenda

Day-1
时间
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09:00 AMOpening of the Moderator Patrick Ma, External Innovation Lead, Sanofi
09:10 AMPolicy Trend of Evidence-Based Decision-Making & Pricing in New Medicine Regulation of China PrimaryHealth Insurance .Dr. Libo Tao, Health Economist, Health Science Center, Peking Univ.
09:55 AMTrial Run and Reconstruction of Healthcare DigitalMarketing Ronna Tian, Head of Digital Marketing, Boston Scientific China
时间
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10:40 AMCoffee Break
11:00 AMHow Does Digital Marketing Approach Final Result?Jeff Shi ,China Multi-Channel Marketing Lead,BMS
11:45 AMFrom Molecule To Market——Digital Enabled Innovation Kings Wang,Senior Director of Strategic Planning & BD, IQVIA Greater China
时间
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12:15 PMLunch Break
13:40 PMPanel Discussion
Topic 1: How VBP Changes the Way of Marketing
Topic 2: How to Deal with QC Regulatory Regarding Different Companies?		Summer Xia, Business Franchise Head, Novartis
Luis Yan, GM, SocialMED
Daniel Wang, HCP/Patient Engagement, Central Solution Lead, Pfizer
Xian Li, Head of Digital Innovation, Novartis
Sunnie Sun, Multi-Channel Management and Business Development Senior Director, BeiGene
14:50 PMA Powerful Multi-Solution of the Pharmaceutical Marketing in Digital Era Linkdoc
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15:20 PMCoffee Break
16:40 PMPromotion of DRG Pilot and Countermeasures of Pharmaceutical EnterprisesDr.2,CEO,Medicool
16:35 PMDeepening MCM under Current Situations of Doctor-Patient Engagement IntergrationDaniel Wang, HCP/Patient Engagement, Central Solution Lead, Pfizer
17:20 PMEnd of the Day

Day-1 (Wednesday, June 17, 2020)

Day-2
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09:00 AMOpening of the Moderator Cathy Gu, Fouder, Kaola Marketing
09:15 AMNew Marketing Under New CircumstancesFrank Song, Marketing Director, Sanofi
10:00 AMComprehensive Digital Transformation for a Healthy China 2030Yiming Hao, GM, Innovative Healthcare Solutions Department, HLT
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10:30 AMCoffee Break
10:50 AMHow to Drive Customer Interaction through Data AnalysisRyan Tan, Commercial Excellence Director, MSD
11:35 AMData Driven Sales Growth Jianping Bian, Partner, Naxions
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12:05 PMLunch Break
13:20 PMPanel Discussion
Topic 1: How a Brand Guard Your Sales in Pharmaceutical Market?
Topic 2: Should Marketers in the Healthcare Industry Have Programming and Data Mining Capabilities?		Bob Liu, Head of Innovation and Market Excellence, Takeda
David Wang, Head of CI&A, Bayer
Wilder Wang, Associate Marketing Director, Roche
Marie Chavanon, Head of Customer Innovation, Sanofi
Elena Yang，Head of Digital Marketing, Boehringer Ingelheim
Eva Zhang, CEO, HUIMEI HEALTH
Anna Yin,Head of CV&PC Medical Affairs,Sanofi
14:30 PMBig Data Doctor Portrait Enabling Business Practice Eva Zhang, CEO, HUIMEI HEALTH
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15:00 PMCoffee Break
15:20 PMOnline Health & E-commerce in Grand Market AccessArthur Sheng, Head of Commercial Strategy & Commercial Development，GSK
16:05 PMPatient-Centered Digital InnovationDouglas Xu,Director, Head of patient solution,Sanofi
16:50 PMCocktail Party

Day-2 (Thursday, June 18, 2020)

Day-3
时间
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09:00 AMOpening of the Moderator Ryan Li, Head of Commerical Innovation & Alliance, Marketing Access, MSD
09:10 AMData Middle Platform and Commercial ExcellenceTony Liu, IT Lead, China & Asia, BMS
09:55 AMFrom 0 to 1: How to Quickly Bulid Digital Innovation Team which Meets Business Needs Cecilia Zhao,Head of Digital Innovation, Novartis
时间
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10:40 AMCoffee Break
11:00 AMKey Chronic Disease Management Under the Guidance of Internet Medical TreatmentDiana Li, SVP, Medlinker
11:30 AMEmpower Healthcare Marketing and Innovation Using AI Jian Li, Head of Medical and Life Sciences Division, China,Intel
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12:15 PMLunch Break
13:20 PMPanel Discussion
Topic 1: Cross-marketing
Topic 2: Is Pharma Finding the Right Digital Fit?		Winny Ge,CEO&Founder,LEAN INNO TECH
Cathy Gu, Founder, Kaola Marketing
Hanson Wang, CMO&CDO,APAC, Saint-Gobain
14:30 PMComprehensive Solution for Chronic Disease Management to Improve Patient Compliance Yuande Deng,VP, Ping An Good Doctor
时间
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15:25 PMCoffee Break
15:45 PMDigital Revolution: Systems Engineering Starts with Own FansJeff Huang, Multi-Channel Capability Lead, Associate Director，BeiGene
16:30 PMEnd-to-end Retail Data Integration and Digital Marketing ApplicationsIvan Gan, Head of Rx Drugs I Branch, Pharma Dept, JD Health
17:15 PMThe New Normal of Digital TransformationWill Lang, Marketing Innovation Team Lead, Servier
18:00 PMEnd of the Day

Day-3 (Friday, June 19, 2020)

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